Peninsula Daily News enjoys upsurge in Web use
Published 12:01 am Sunday, December 16, 2012
Peninsula Daily News recorded a record 1,468,646 page views at its website in November, with an average audience of 183,556 unique visitors.
This is up substantially from 130,090 unique visitors and 954,946 page views recorded in November 2011.
The numbers also showed a hefty increase in total visitors — 451,297 in November compared with 393,165 in the same month a year earlier.
The top news stories viewed at the PDN’s website last month and in November 2011 had to do with the general election.
So far for December, as of Friday, there have been 647,643 page views and 77,831 unique visitors.
The PDN’s website this year has averaged 1 million page views a month, with new records also set for visits by individual Web users and the number of unique visitors.
The website had just over 10 million page views in 2011, 8.6 million in 2010 and 6.5 million in 2009.
Top website
The PDN’s website, cmg-northwest2.go-vip.net/peninsuladailynews, is far and away the dominant news and information website for the North Olympic Peninsula, according to statistics from Omniture, Quantcast and Google Analytics, all of which measure Web traffic.
A visit is when one person is active on a website.
Unique visitors, in Web jargon, come back again and again for fresh information.
Their Internet address is counted only once no matter how many times they visit the site.
The number of page views also demonstrates the volume of traffic a website receives.
The print PDN is also strong, with an audited Sunday through Friday average circulation of 16,167, which translates to a readership of 44,244.
The newspaper puts out two editions daily — one tailored to Clallam County readers, the other for readers in Jefferson County.
In addition to using independent agencies to measure its Web traffic, the PDN’s print circulation is verified by an independent auditor, the national Audit Bureau of Circulations.
