Peninsula Daily News has record-breaking online traffic

Published 12:01 am Sunday, May 12, 2013

PENINSULA DAILY NEWS has hit a new milestone.

The newspaper’s website, cmg-northwest2.go-vip.net/peninsuladailynews, logged 1,581,140 page views in April, with an average audience of 159,779 unique visitors.

This is up from 1,578,650 page views and 158,193 unique visitors in March.

The previous highest number of page views — 1,486,646 — was in November 2012, with an average audience that month of 183,556 unique visitors.

Top website

The PDN’s website is far and away the dominant news, information and advertising website for the North Olympic Peninsula, according to statistics from Omniture, Quantcast and Google Analytics, all of which measure Web traffic.

Unique visitors, in Web jargon, are regular readers, coming back again and again for fresh information.

Their Internet address is counted only once, no matter how many times they visit the site in a month.

The number of page views also demonstrates the volume of traffic a website receives.

The print PDN is also strong, with an audited Sunday-through-Friday average circulation of 16,255, which translates to a readership of 44,244.

Two editions

The newspaper puts out two editions daily — one tailored to Clallam County readers, the other for readers in Jefferson County.

In addition to using independent agencies to measure its Web traffic, the PDN’s print circulation is verified by an independent auditor, the national Audit Bureau of Circulations.