PORT ANGELES — Peninsula Daily News is approaching a new milestone.
The newspaper’s website, www.peninsuladailynews.com, has logged 11.2 million page views from Jan. 1 through July 31.
The 14-year-old website logged 13.1 million page views for all of 2012, up from 9.5 million page views in 2011.
“We’ll easily break last year’s page view record by mid-September at the latest,” said John Brewer, PDN publisher and editor.
“This increase shows just how engaged our audience is with our content — news, features and advertising.”
The website recorded its highest number of page views and unique visitors in recent months — 1,889,943 page views in May with an audience of 202,861 unique visitors, and 1,844,069 page views and 195,823 unique visitors in July.
In 2012 the website had its highest number of page views — 1,486,646 — in November, with an average audience that month of 183,556 unique visitors.
The website had 8.66 million page views and an average of 114,589 unique visitors monthly in 2010, and 6.47 million page views and 82,509 unique viewers monthly in 2009.
Top website
The PDN’s website is far and away the dominant news, information and advertising website for the North Olympic Peninsula, according to statistics from Omniture, Quantcast and Google Analytics, all of which measure Web traffic.
Unique visitors, in Web jargon, are regular readers, coming back again and again for fresh information.
Their Internet address is counted only once, no matter how many times they visit the site in a month.
The number of page views also demonstrates the volume of traffic a website receives.
“At www.peninsuladailynews.com, our users can read news stories, find the best buys at a sale, click through photo galleries, watch videos, respond to a blog post, participate in a story chat or look up archived local information in our searchable database,” said Brewer.
“The Web and its multiple platforms — Mac and PC, mobile, tablet and our new e-paper [a page-by-page electronic version of the PDN] — complement the print Peninsula Daily News, which remains very strong and is our core business.”
Two editions
The print PDN has an audited Sunday-through-Friday average circulation of 16,255, which translates to a readership of 44,244.
The newspaper puts out two editions daily — one tailored to Clallam County readers, the other for readers in Jefferson County.
In addition to using independent agencies to measure its Web traffic, the PDN’s print circulation is verified by an independent auditor, the national Audit Bureau of Circulations.
