First Federal changes name, logo

PORT ANGELES — Now it’s just First Federal, and it has a new logo and Web site to highlight the assets of the locally owned financial institution.

New signs and a logo are being unveiled today.

Those changes, as well as advertising explaining the change — see Pages C2 and C3 in today’s paper — new marketing materials, and a new look on Monday for the Web site at — are all part of a major “rebranding of the savings and loan, said Karen McCormick, president and CEO.

The marketing effort began about a year ago with surveys and focus groups that included customers and non-customers, McCormick said.

The research found that, to most people, the only important part of the company’s full name — First Federal Savings & Loan Association of Port Angeles — was “First Federal,” she said.

“There’s a lot of equity in ‘First Federal,'” she said.

“There’s no legal name change, but we’ve also added a tag line: ‘Making a Difference Together.'”

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