PORT ANGELES — Now it’s just First Federal, and it has a new logo and Web site to highlight the assets of the locally owned financial institution.
New signs and a logo are being unveiled today.
Those changes, as well as advertising explaining the change — see Pages C2 and C3 in today’s paper — new marketing materials, and a new look on Monday for the Web site at www.ffpahomebankingonline.com/ — are all part of a major “rebranding of the savings and loan, said Karen McCormick, president and CEO.
The marketing effort began about a year ago with surveys and focus groups that included customers and non-customers, McCormick said.
The research found that, to most people, the only important part of the company’s full name — First Federal Savings & Loan Association of Port Angeles — was “First Federal,” she said.
“There’s a lot of equity in ‘First Federal,'” she said.
“There’s no legal name change, but we’ve also added a tag line: ‘Making a Difference Together.'”