Privacy Policy

Last Revised: Sept. 25, 2007

This privacy policy ("Policy") applies to all Web sites in the Horvitz Newspapers network of Web sites, including, www.thedailytimes.com, www.peninsuladailynews.com (collectively the "Sites"). The Sites are owned and operated by Northwest Media (Washington), L.P., ("Company” "we" or "us"). This Policy is designed to tell you how we collect and use personal information (as defined below) so you can make an informed decision about using our Sites. Please read this statement before using our Sites or submitting any personal information to us. By using any of our Sites, you consent to the information collection and use practices described herein. We reserve the right to change the provisions of this privacy statement at any time, but we will alert you that changes have been made by indicating on the privacy statement the date it was last updated. Your use of the Site following the posting of such changes or revised statement shall constitute your acceptance of any such changes. We encourage you to review our privacy policy whenever you visit any of our Sites to make sure that you understand how any personal information you provide will be used.

WHAT IS PERSONAL INFORMATION

As used herein, the term "personal information" means information that specifically identifies an individual (such as a user's name, address, telephone number, e-mail address, credit card or other account number) or that is associated with an identifiable person (such as demographic information or information about a person's activities when such information is linked to personally identifying information). Personal information does not include "aggregate" information, which is data we collect about the use of the Sites or categories of Site users, from which any personal information has been removed. For example, information that forty-seven percent of the Site's registered users identify themselves as male, but without identifying any specific individuals as male, is aggregate information. We collect aggregate data for a number of purposes, including to help us understand trends and user needs so that we can better consider new publications, products and services, and tailor existing publications, products and services to user desires. This policy in no way limits or restricts our collection of aggregate information.

WHAT PERSONAL INFORMATION DO WE COLLECT?

Personal information may be collected in a number of ways when you visit our Sites or use the various services and activities available on our Sites. At several places on our Sites, we collect certain information you voluntarily provide to us which may contain personal information. For example, if you subscribe to or renew a publication, submit a classified ad or letter to the editor, sign up for an online service, apply for a job, fill out a form or register for an event, or submit a comment or complaint, we may collect your name, address, phone and email and other personal information. You may also provide us with credit card information in connection with payment for subscriptions, ads, events and other purchases through the Sites, which is only used to process the transaction. In addition, from time to time we may collect demographic information about you and information about or contained in postings you make in forums or any other interactive areas of the Sites, your answers to surveys or polls, your participation in sweepstakes, contests, games and promotional offers; and in any email request you send us for any reason.

When you visit our Sites, some information is also automatically collected through the use of log files, such as your computer's Internet Protocol (IP) address, your computer's operating system, the browser type, the address of a referring web site and your activity on the Sites. We use this information for purposes such as analyzing trends, administering the Sites, improving customer service, tracking user movement, and gathering broad demographic information for aggregate use. We may also automatically collect certain information through the use of "cookies." Cookies are small data files that are stored on a user's hard drive at the request of a Web site to enable the site to recognize users who have previously visited them and retain certain information such as customer preferences and history. If we combine cookies with or link them to any of the personally identifying information, we would treat this information as personal information. Note that if your browser is set not to accept cookies, you may be unable to access certain Site features or services. If you wish to block, erase, or be warned of cookies, please refer to your browser instructions or help screen to learn about these functions. If a user rejects a cookie, they may still use our Sites, however they may be limited in some of its areas.

We may use third parties to serve ads on the Sites or to collect, track and analyze non-personally identifiable usage and volume statistical information from users, such as the user's browser type, operating system, browsing behavior and demographic information. None of this information will include personal information about you. These third parties may place cookies, web beacons or other devices on your computer to collect nonpersonal information, and information provided by these devices may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Sites and the other sites tracked by these third parties.

We are not responsible for and do not control any actions or policies of any third party advertising technology service providers or of any third party members of any related advertising networks. You are always free to decline cookies, but by doing so you may not be able to use certain features on the Sites or take full advantage of all the website offerings and targeted advertising. Alternatively, you may click here to opt out of targeted advertising from  members of the Network Advertising Initiative ("NAI").     You should note that opting out of targeted advertising does not mean you will no longer see online advertising on the Sites. It does mean that the network from which you opted out will no longer deliver ads tailored to your Web preferences and usage patterns. Be advised that if you change computers or browsers, or use multiple computers or browsers, you will need to repeat this process for each computer and each browser. We reserve the right to add or change the advertising technology vendors we use at any time without notice.

HOW DO WE USE THE PERSONAL INFORMATION WE COLLECT?

In general, we use personal information we collect to process your requests or transactions, to provide you with information, publications, products and services you request, to inform you about other publications, information, products or services we think will be of interest, to assist us with the operation of the Sites and of our business, and for the purpose for which the information was provided. For example, we may use the information we collect:

We may also receive information from third parties with whom we have business relationships, and may combine this information with the other personal information we have about you. In such cases, this Policy governs our use and disclosure of such information.

WHAT PERSONAL INFORMATION DO WE SHARE WITH THIRD PARTIES?

We do not sell, share, or rent any personal information to others in ways different from what is disclosed in this Policy without first obtaining your consent. We may provide aggregate information to third parties without your authorization.

We may share personal information with third party vendors, consultants and other service providers who are engaged by or working with us in connection with the operation of the Sites and our business and who need access to such information to carry out their work for us. For example, we may use credit card processing companies to process payments and outside companies to deliver publications and other products and services offered by us. We are not responsible for any information you provide directly to these parties directly, and we encourage you to become familiar with their practices before disclosing information directly to such third parties with which you come into contact. In addition, we may partner with other sites or organizations to provide specific information, site features, programs or services and will share information with them as needed in order to facilitate their provision of such items or services. In some cases, we may contract with third party vendors to operate certain features or functions we provide on our site, such as classified ad placement, and such third parties may directly collect personal information from you in connection therewith, such as name, contact info and payment information, and they may share that information with us. Personal information that you provided for the purpose of being shared, such as personal information included in ads, letters to the editor, postings in forums or any other interactive areas of the Sites or other information that is intended to be made public, will also be shared with third parties.

We also may disclose personal information when we are required to or we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply this privacy policy or our other policies or agreements; to initiate, render, bill, and collect for amounts owed to us; to protect our or our customers' rights, property or safety; to protect our customers from fraudulent, abusive, or unlawful use of, our Site; or if we believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of personal information. In addition, information about our customers, including personal information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personally identifiable information could be transferred to third parties as one of the business assets of the Company.

Please note: The Sites may contain links to other sites, and certain features on the Sites may be operated by third party sites that are not under our control. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy policies of any web site that collects personally identifiable information. Similarly, if you entered this Site through another Web site, we are also not responsible for the privacy practices of that site, and you should review the privacy policy of the originating site before providing any personal information to that site. This privacy policy applies solely to information collected by us.

WHAT STEPS DO WE TAKE TO PROTECT YOUR INFORMATION ONLINE?

We use reasonable security measures to protect your personal information from unauthorized access and improper use. For example, when we collect credit card information, we use a secure server with Secure Socket Layer (SSL) encryption software that makes unauthorized access more difficult. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable. Additionally, your account information is accessible online only through the use of a password. To protect the confidentiality of your personal information, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Site by any person using your password. Please advise us immediately by emailing us at webmaster@peninsuladailynews.com if you believe your password has been misused.

WHAT CHOICES DO YOU HAVE REGARDING THE USE OF YOUR INFORMATION?

You may "opt out" of receiving marketing or promotional communications from us, by emailing us at optout@peninsuladailynews.com.

HOW CAN YOU CORRECT AND UPDATE YOUR PERSONAL INFORMATION OR OBTAIN ADDITIONAL INFORMATION

If you have any questions or comments about this Policy or the practices relating to this Site, or you wish to verify, correct or delete any personal information we have collected, please contact us at webmaster@peninsuladailynews.com and we will endeavor to respond to your inquiry or to correct, update or remove the personal information you have provided us as you indicate to the extent such information is not necessary to complete any services or transactions with us.